Creating an Ecommerce Website Design in a Post- Pandemic World

The first item sold over the internet was a music CD in the 1990s. Since then ecommerce website design has evolved at a rapid pace. Unarguably, digital marketing has been one of the fastest evolving industries and is showing no signs of slowing down, especially in a post pandemic world!

Right now, it is all about building trust with your customer and showing them that you care by bringing them personalized products and services.

When the entire world was struck down by a virus, the internet became everyone’s lifeline. Cooped up in their homes, people took to the internet. If online competition was stiff before, then it is unimaginable now, with everyone vying for some exposure for their brands.

Before beginning to think of a creative website design for your business, it is important to understand the new world following a pandemic. Go on to read about a few things you should consider before going online with your business in 2021.

  1. Voice Search : Not only have users been using phones on handsfree mode but smart speakers have become affordable and can be found in many homes.
  2. Augmented Reality: It is the new rage and is often found on a creative website design. Trying on clothes and accessories on an image of you or placing furniture in your home virtually, will set your website apart.
  3. Chatbots: From greeting you when you arrive onto the website, to answering simple queries in less than a second, chatbots are predicted to analyze behavior and offer personalized answers. The best part is that they are available 24/7.
  4. Payment Options: With the emergence of e-wallets and cryptocurrency, it is important to acquire different kinds of payments options on an ecommerce website design.
  5. Video Reviews: Many people, before making a purchase read reviews or watch videos of it. One out of many ways to capitalize on it is to either embed or link influencers’ positive reviews on your product page. Here, HTML coding for website design needs to be seamless and regular checks for broken links is required.
  6. Social Media: Shopping on social media websites has increased. You will need to get on the latest social media trend and be aware of the algorithms to create meaningful content that users interact with.
  7. Image Search: Some apps and search engines are making image search very easy. Users can click a pic and search for it on the internet. Time to pay attention to your product photos and description.
  8. Data: Collecting data on customer behavior is a double edged sword with a few countries holding companies accountable. If your HTML coding for website allows for data capture then you would be able to suggest very relevant products to your customers at the right time.

Knowing is the first step. Implementation- the next. If the above changes are not adopted quickly then you will lose out on the impact. Online marketing a very dynamic world. It is important to incorporate the changes into your ecommerce website design as soon as possible!